13th November 2025
UK Christmas Adverts 2025: The Locations Behind the Festive Films
The UK’s 2025 Christmas adverts have landed — and once again they’re less about selling products and more about telling heartfelt, cinematic stories. From London townhouses to supermarkets and town squares, UK filming locations play a starring role. At Amazing Space Locations, we work closely with production teams to supply distinctive film and TV locations across the UK, and here’s our location scout’s-eye view of this year’s most talked-about festive films.
John Lewis – “Where Love Lives” | Residential Filming Locations
John Lewis delivers a tender story of a father and son connected through a vinyl record. The ad moves seamlessly from a cosy living room to a dreamlike 1990s dance floor. Locations carry the emotion here: lived-in, relatable interiors paired with cinematic fantasy, much like RES-13062.
M&S – “Traffic Jamming”
M&S turns a commuter traffic jam into a joyous roadside party. A simple road becomes a festive stage filled with food trucks, lights, and extras. It’s a masterclass in transforming the everyday into something extraordinary, showing how locations can shape narrative energy.
Asda – “A Very Merry Grinchmas” | Commercial Filming Locations
The Grinch takes over the aisles of Asda. Shooting in a supermarket — real or recreated — is no small feat. Overnight closures, power, and crowd management turn everyday retail space into a controlled, cinematic playground.
Burberry – “’Twas the Knight Before…”
Burberry delivers luxury cinema with a festive house-party short starring Jennifer Saunders, Naomi Campbell, and Ncuti Gatwa. The London townhouse setting encapsulates the brand’s heritage, glamour, and charm — proving that the right location can be the hero of the story. The gorgeous location house behind this shoot was RES-1299.
Sainsbury’s – “The Unexpected Guest”
Sainsbury’s brings back the BFG in a VFX-heavy adventure that features a UK town square. Public space, drones, and crowd coordination all come together to create a magical, story-driven environment. Locations here are central to storytelling, blending real-world authenticity with fantasy spectacle.
Waitrose – “The Perfect Gift”
Waitrose’s 2025 ad is a charming mini rom-com starring Keira Knightley and Joe Wilkinson, centred around a cheese-counter meet-cute that unfolds across a local pub and a cosy countryside house. From a location perspective, these spaces do the heavy lifting: the pub provides the warm, social atmosphere perfect for festive interactions, while the house interiors give intimacy and narrative flow. Balancing practical shooting needs with real-world charm — coordinating furniture, lighting, and access in a functioning pub, alongside dressing and rigging in a private home — is key to making the story feel both authentic and cinematic.
Argos – “Gifts for Everyone”
Argos continues its festive tradition with a heartwarming commercial showing families and friends finding the perfect gifts for everyone on their list. Shot across a mix of suburban homes and high-street store interiors, the locations provide relatability while supporting the ad’s playful, fast-paced editing. For location teams, balancing functional store access with staged interactions and festive dressing is crucial to keep the scenes feeling natural yet cinematic. The shoot location for this commercial was RES-1574.
The Bigger Picture
2025’s Christmas adverts feel more like mini feature films than traditional commercials. They blend real homes, streets, stores, and VFX with careful studio control. From intimate family homes to grand townhouses, bustling high streets and carefully controlled interiors, 2025’s Christmas adverts show just how vital the right location is to great storytelling. Behind every festive moment on screen is detailed planning, practical problem-solving, and a space that supports both creativity and crew. If you’re planning a commercial, film, or TV production, you can browse UK film locations through Amazing Space and discover spaces that don’t just look good on camera — they work seamlessly on the day too.