3rd October 2024
On Location with Harvey Nichols
Harvey Nichols' Autumn/Winter 2024 (AW24) campaign, dubbed "The Return," takes a sophisticated yet fresh approach to seasonal fashion. Focusing on both new and established luxury labels, the collection emphasizes sculptural silhouettes, statement outerwear, and refined textures. Brands such as Bouguessa, Del Core, and Maison Margiela bring an elevated flair, with menswear from Aurelien, Drole de Monsieur, and Wacko Maria adding an eclectic, contemporary twist. Key seasonal colors like poppy red highlight this curated palette, seamlessly blending bold, clean lines with the season's minimalist yet impactful aesthetic.
In addition to the main campaign, Harvey Nichols enhanced the AW24 experience with exclusive in-store trunk shows across the UK, such as those in Bristol and Edinburgh. These events showcased key looks in both menswear and womenswear, allowing fashion enthusiasts to get a firsthand look at the latest trends. Each show included styled looks, fragrance previews, and an elegant dining experience, creating a full immersion into the Harvey Nichols brand. This dynamic campaign and series of events continue to solidify Harvey Nichols’ place as a trendsetter in luxury retail, catering to a style-conscious audience seeking both innovation and timeless appeal.
RES-10655 in Bedfordshire was the perfect shoot location to reflect the new collection. It offers an enchanting backdrop for film and photoshoots, combining English heritage with serene natural beauty. This Grade I listed Georgian mansion, set amidst expansive gardens and parklands, provides a versatile array of settings, from elegant period interiors with classic wood paneling, fireplaces, and sweeping staircases to sprawling green landscapes with mature trees and scenic views of the River Great Ouse. The property's distinct architectural details—such as its grand columns, sash windows, and ornate cornices—capture the timeless allure of historic Britain, making it ideal for period dramas or sophisticated editorial shoots. Additionally, the surrounding woodlands, riverbanks, and pastoral scenery offer a secluded yet atmospheric outdoor location, lending a sense of romance, mystery, or pastoral charm to visual storytelling. RES-10655's versatility and striking aesthetic make it a sought-after spot for capturing both the intimacy of indoor scenes and the expansive beauty of natural exteriors.